And Stickybit was founded

In september 2002, a daring plan was devised. Could an entirely new company be founded and launched in 21 days?

– “Yes we can!” a bold group of young men said in unison.

But where to find a name? Well, where was easy. Our beloved Linux had thought us well. Simply type:

# chmod +t

In computing, the sticky bit is a user ownership access right flag that can be assigned to files and directories on Unix-like systems.
– Wikipedia.

And the company was founded.

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